Today there are many different business models that have made their way into the small to medium range online. All of these models share one basic concept in common: they require a SEO strategy business model that can be scaled across multiple locations and domains to create a massive presence on the web for an ever increasing number of websites. Although this may sound like a good thing in theory, it is unfortunately very difficult to implement in the real world. The best that you can do is to follow the tips below to help you succeed with your SEO strategy.
Creating A Multi-Location Strategy If you are developing an SEO strategy business model that requires you to operate in multiple locations at the same time, then you need to be extremely strategic about your approach. You need to decide where you will be most effective first, and then build your SEO strategy based around these two location factors. For example, would you rather be most effective at a local level in your first few markets before expanding into the more popular regional markets? Or would you rather focus on the larger nationwide audience by expanding into multiple national markets first? There are tons of decisions to make, but the outcome is going to be much more strategic if you take the proper steps in the beginning.
One way to get started is to consider a vertical approach. This means that instead of targeting one narrow set of customers, you will be trying to appeal to a broader array of customers through multiple verticals. Think about how you might promote your product or service in several different formats. People buy things in various formats; therefore, you should maximize your SEO strategy by optimizing your website for multiple locations. You will be able to benefit from multiple streams of revenue and have a broader reach.
Another option is to use multiple domain strategies. Using multiple location domains will give you a much better overall effect. Each of the individual domain names will be able to draw in traffic independent of each other. You will be able to maximize the value of your overall SEO efforts. If you manage to launch five separate domains with unique landing pages and keyword-rich content, you will be able to create five separate streams of income.
You may be wondering how you go about building up your multiple location business. One thing you can do is to build one landing page and optimize it for each of the major search engines. When a visitor clicks on one of the links, they will be redirected to that single page. Then you just need to optimize your other pages within your multiple location domain for each of the search terms that were used in the original optimization campaign. For example, if someone was searching for dog collars, then you would want to have a page in your multiple location domain dedicated to dog collar keywords, as well as a page for all other keywords.
This approach is a little more involved, but it will pay off for your SEO strategy. The real value, however, comes when you are able to manage all of these pages and promote them across multiple locations. In order to achieve this, you need to be able to monitor which keywords are bringing in traffic for each individual domain. By monitoring the effectiveness of these keywords across multiple locations you will be able to fine tune your multiple location campaign to only target those keywords that will be successful.
This also creates several opportunities. With SEO marketing, you never know what will bring in the customers. If you find that a particular landing page is not converting, then you can simply change the text on the page or change the meta tags. However, by managing your multiple locations, you can also fine tune each page to make sure that it is bringing in the right traffic for your specific needs.
You can even use these pages for affiliate campaigns or to create referral networks. Because the main goal is to get people from multiple locations to your website, then you are able to leverage the power of multiple location optimization. You can have one domain with the main goal of getting people from a single location, such as your own site, and have the secondary goal of sending people back to your main site to buy something. Using multiple location optimization will allow you to take full advantage of your site and increase the potential visitors to your website.
