This emotional PSA, made by the advertising agency DDB Argentina for organ donor organization Fundacion Argentina de Trasplante Hepatico, follows the story of an elderly man and his dog and their close bond with each other. After the man is sent to the hospital, his loyal dog follows the ambulance and waits outside the hospital for his owner to come back. But when a woman in a wheelchair comes out, the dog runs over to greet her—the implication is that she received his owner’s organ donation. Their overall message is to encourage more people to become donors and with this short and touching story, it’s a message that is sure to connect to a lot of people.
