Running a business or any type of organization isn’t an easy task as there are plenty of activities to be managed – from finances to daily tasks to looking for innovative ways to boost sales, plus more. When it comes to increasing brand awareness or marketing your services, managing the processes manually can become tough. But, advertising your services with the latest tools and software can make it hassle-free.
With an effective marketing automation system such as Pardot, you can supercharge your marketing efforts as it allows combining lead qualification, lead management, and lead generation. Being the world’s #1 CRM B2B marketing automation solution by Salesforce, a quick Pardot implementation in your company will enable your marketing team to reach thousands of prospects in just a few seconds.
In addition to the above features, the following are some key reasons to use Pardot for B2B sales and marketing:
- Detailed Tracking of Prospects
One of the most amazing benefits of Pardot is its ability to track visitors on the website even before they become customers or register themselves. Additionally, this powerful solution offers Google AdWords, webinars, social media, and various other trackings as well. Also, it allows the user to know about prospects with the help of active profiling.
- Making the most of Landing Pages
The landing pages hosted on Pardot involve certain logic into your engagement studio. Also, while setting up a new landing page, you have the option of configuring SEO settings that makes it easier for your potential clients to find content in various search engines. Furthermore, you can build the pages yourself, and customize them as per your convenience.
- Calculate ROI
For any company, ROI is one of the most important factors. With the help of Pardot, you can easily calculate which area of marketing is bringing in sales and paying off greatly. A detailed analysis can be performed by the marketing managers to compare the different campaigns and know what strategies work best, and the ones that don’t show any results at all. Based on the analysis, optimization can be done, and you can improve the marketing efforts for better outcomes.
- Nurtured Leads Tracking
No matter what stage of the project you’re at, Pardot allows you to design lead nurturing tracks. Also, according to studies, nurtured leads outspend non-nurtured leads. You can easily make a list of prospects, and run a nurturing program on it. Your content can be customized as per your requirements.
- Simple Email Marketing Setup
If you want to keep your customers updated with any type of information related to your company or want to promote any services, email marketing is one of the most used and effective ways. With Pardot, you can easily create a setup for email marketing using responsive templates, customer profiling, personalized strings, and more.
Now, that you know the various benefits of this outstanding system, you can look for a free Pardot audit, and get ready to boost the sales of your company. Also, it will help your marketing team to save a lot of time that is spent on data entry. This tool can enhance the overall performance of your business, and enable you to increase the engagement with potential clients.